[VTR campaing for secure internet]
The Chilean tennis player sends a clear message of prevention to parents, children and adolescents.
VTR today sent a new campaign of Social Responsibility that it looks for to sensitize the parents and to educate the children and adolescents in good practices for a Safe Internet.
The campaign consists of two different televising spots, with as a protagonist the tennis player Fernando González, after a successful first stage of the initiative in 2008.
The first spot shows how the children can enter in the web sites that they are not for their age, since “Internet does not discriminate”, after which González invites the parents to inquire and to supervise the navigation of their children. The second spot is directed to adolescents whom they have like habit “to raise” the personal photos and something provocative the Web, with the risks that it implies. In this audio-visual one, the tennis player notices a young girl who thinks before posting. “Once you posted your photo on the Internet, you cannot take it back ; it remains there for always”, notices the bombardero.
Effectiveness of the message of González
Safe program Internet of VTR was sent in August of the 2008, with a Manual of Recommendations anti Grooming and Ciberbullying, an educative Web site, to char them in schools, a system of blockade of infantile pornography in the network and with a massive campaign also led by Fernando González. In the televising spot and also in all the graphical supports – that they included until the VTR- light trucks, González advised to the children: “Don’t chat with strangers” and “you do not give your data to strangers”.
